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Turn customer conversations into better product decisions.

Track interviews, group insights into themes, and turn what the team is hearing into clearer priorities and roadmap decisions.

Notes, interviews, sources

Capture notes, conversations, any videos, documents, and articles all in the same tool.

People, companies, stages

Track who you’re talking to, what they fit, and whether they’re a prospect, pilot, or customer.

Themes, ideas, priorities

Turn discovery into clearer themes, brainstorm your ideas, and prioritize what you're building.

Notes, interviews, and sources

Capture notes, conversations, and any videos, documents, and articles all in the same tool.

People, companies, and stages

Track who you’re talking to, what segment they fit, and whether they’re a prospect, pilot, or customer.

Themes, ideas, priorities

Turn discovery into clearer themes, brainstorm your ideas, and prioritize what you're building next.

Steps

Discover how it works

How It Works

Step One

Start researching

Talk to customers, store videos, capture insights.

Step Two

Opportunity: Develop a 1-1 program

Sarah Gibbons • 02/13/2026

Takeaway: Members want more interaction

Edward Billings • 02/12/2026

Opportunity: Consider community outreach

Aisha Mochi • 02/11/2026

Synthesize your learnings

Reflect on what you've learned, tag themes, and set your positioning.

Step Three

Idea: Integrate with Zoom

Impact

Effort

Ideate & iterate

Brainstorm new feature ideas & decide what to build next.

LOG YOUR INTERVIEWS

Share interviews across the team.

Keep recordings, notes, transcript context, and follow-ups together so everyone on the team gets the same context.

Plan around the right customers and questions

Keep interview goals and question sets attached so the team stays aligned on what to learn.

Review notes, transcript, and context side by side

See what was said, what it means, and what should happen next without piecing it together later.

Turn follow-ups into shared next steps

Keep requests, tasks, and opportunities tied to the conversation instead of buried in scattered notes.

TAKE BETTER NOTES

Docs that stay connected.

Notes, prep, and brainstorming docs that don't drift away as you sprint ahead.

Link docs to anything and everything

Reference companies, people, and ideas inline.

Collaborate in real-time

Write and edit with your co-founders.

Comment and reply

Leave feedback and questions right in the doc.

LOG YOUR INTERVIEWS

Prioritize what to build next.

Compare ideas by impact and effort, rank them in a flexible list, and make better roadmap decisions.

Compare ideas by impact and effort

Use the matrix to quickly see the quick wins and big bets.

Reorder ideas as priorities shift

Keep a simple list view for re-ranking what matters most as new context comes in.

Organize work the way your team thinks

Use MoSCoW-style columns, status boards, or simpler list views depending on the decision you’re making.

Turn customer conversations into better product decisions.

How It Works

Share interviews across the team.

Docs that stay connected.

Prioritize what to build next.

Sign Up Today