Interview & usability test question templates.
29 ready-to-run question sets for customer interviews, user research, and usability tests — organized by what you're trying to learn, who's running it, and the industry you work in. Copy the questions, run the session, and let Intervool synthesize the rest.
Customer & user interview templates
Customer interview questions
A ready-to-run set of open-ended customer interview questions that get past opinions to real behavior — what people actually do, where they get stuck, and what they'd change.
View templateCustomer discovery interview questions
Discovery questions designed to validate a problem, not sell a solution — so you learn whether the pain is real, frequent, and worth paying to fix before you write a line of code.
View templateUser interview questions
Behavioral, non-leading user interview questions that reveal how people actually work and where your product helps or gets in the way — grounded in real tasks, not opinions.
View templateJobs-to-be-Done interview questions
A JTBD interview walks backward through a real purchase to find the job the customer hired your product to do — the trigger, the struggle, the alternatives, and the moment they decided.
View templateChurn & cancellation interview questions
Questions that get past the 'too expensive' checkbox to the real reason a customer left — the moment value slipped, the expectation that went unmet, and what would have kept them.
View templateWin-loss interview questions
Questions for the people who chose you and the ones who didn't — surfacing the real evaluation criteria, the deciding factor, and where your sales story landed or missed.
View templateUser onboarding interview questions
Questions that retrace a new user's first hour — what they expected, where they hesitated, and the moment (if any) they finally saw the value.
View templatePricing & willingness-to-pay interview questions
Questions that explore how customers think about value, budget, and alternatives — so you price to perceived value instead of guessing or copying competitors.
View templateFeature validation interview questions
Questions that pressure-test a feature idea against real behavior — so you learn whether people actually need it before it goes on the roadmap.
View templatePersona research interview questions
Questions that build personas from real conversations — capturing goals, context, workflows, and frustrations so your personas reflect behavior instead of stock photos.
View templateCustomer satisfaction interview questions
Questions that turn a satisfaction score into a story — what customers value most, what quietly frustrates them, and what would move them from satisfied to loyal.
View templateConcept testing interview questions
Questions for putting an early concept, mockup, or value proposition in front of real users and getting reactions you can trust — not the polite enthusiasm that kills products.
View templateB2B SaaS customer interview questions
Questions tuned for B2B software, where the person who uses the product often isn't the one who pays for it — so you can hear from the user, the champion, and the buyer.
View templateEcommerce customer interview questions
Questions that retrace an online shopper's real journey — how they discovered you, what nearly stopped the purchase, and whether they'd come back.
View templateFintech user interview questions
Questions built for financial products, where trust, security, and anxiety shape every decision — so you learn how users really manage money and what earns their confidence.
View templateHealthcare user interview questions
Questions designed for clinical and health-tech settings — respectful of stressed, time-poor clinicians and vulnerable patients, focused on real workflows and the stakes behind them.
View templateCustomer interview questions for product managers
A PM-focused question set for turning customer conversations into roadmap decisions — validating problems, sizing pain, and separating real needs from loud requests.
View templateUser interview questions for UX researchers
A rigorous, non-leading question set for generative UX research — built to surface mental models, goals, and friction without contaminating the data.
View templateCustomer discovery questions for founders
A lean discovery script for founders who need signal fast — validate the problem, test real demand, and kill bad ideas before they cost you months.
View templateSales discovery call questions
Discovery-call questions that qualify the deal and uncover the buyer's real pain, priority, and process — so you sell to the actual problem instead of pitching features.
View templateCustomer success interview questions
Questions for QBRs and account health checks that go beyond 'everything good?' to real adoption, value, and risk — so you spot churn early and expansion when it's ready.
View templateUsability test templates
Usability test questions
A complete usability test script — pre-test warm-up, task-based questions, and post-test debrief — to watch real people use your product and find exactly where it breaks.
View templateWebsite usability test questions
Task-based questions for testing a website — first impressions, findability, and conversion — to see where visitors get lost, confused, or bounce.
View templateMobile app usability test questions
Questions tuned for mobile — small screens, gestures, permissions, and real-world interruptions — to find where an app frustrates users in the contexts they actually use it.
View templatePrototype usability test questions
Questions for testing a clickable prototype before engineering starts — so you catch confusing flows and dead ends while they're cheap to fix.
View templateModerated usability test script
A full moderator script — from the welcome and think-aloud instructions through tasks, probes, and debrief — so every session runs consistently and without bias.
View templateUnmoderated usability test questions
Task prompts and follow-up questions written to stand on their own — clear enough that participants get useful results with no facilitator in the room.
View templateEcommerce checkout usability test questions
A task-based script for the highest-stakes flow in any store — cart to confirmation — to find the friction, surprises, and trust gaps that make shoppers abandon.
View templateFirst-click test questions
A lightweight test of one powerful signal — where users click first — because getting that first click right dramatically raises the odds they complete the task.
View templateQuestions about the templates.
Are these interview templates free?
Yes — every template is free to use. Copy the questions, adapt them to your product, and run your session. No signup required to read them.
How do I choose the right template?
Pick by what you're trying to learn. Use a customer discovery template to validate a problem, a JTBD template to understand a switch, a churn template to learn why customers leave, or a usability test template to evaluate a specific flow. Role- and industry-specific versions tailor the questions further.
How should I analyze the interviews afterward?
Record and transcribe each session, then pull the recurring pain points, requests, and quotes across conversations. Intervool does this automatically — it transcribes each interview, extracts structured insights, and rolls them up into themes, personas, and a prioritized roadmap.
Can I run these interviews in Intervool?
Yes. You can add any of these questions to an interview in Intervool (or save them as a reusable template), capture the conversation, and let AI synthesize the results — so the template turns into insight, not just notes.
Turn these questions into insight.
Run interviews in Intervool and let AI transcribe and synthesize every conversation into themes, personas, and a roadmap. Free for 30 days.