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Jess O'Malley
Founder & CEO, Intervool · San Francisco, California
Jess O'Malley is the founder and CEO of Intervool. A product manager for six years, she has launched seven products from 0 to 1 in B2B SaaS — taking new lines from the very first customer interview all the way to launch.
She built Intervool out of her own frustration. While working on an earlier startup idea, her interview prep and questions lived in one place, her notes in another, and the recordings just sat in Zoom — nothing connected. So she built the workspace she wished existed: one place to capture customer interviews, synthesize what they mean, and carry it through to what to build.
She's based in San Francisco. Outside of work, you'll find her at live shows and concerts, deep in a Reddit rabbit hole, or at the bowling alley.
Posts by Jess
Research Methods
Customer Interview vs User Interview: What's the Difference?
Customer Discovery
How to Conduct Customer Interviews
Customer Discovery
Customer Interview Questions Template
UX Research
The Best UX Research Tools for 2026
Tools & Reviews
Top Product Feedback Tools for 2026
UX Research
Top Usability Testing Tools for 2026
Customer Discovery
Confirmation Bias in Product Management
Prioritization & Roadmaps
Stop Building for the Loudest Customer
Insight Synthesis
Using AI to Synthesize Customer Research at Scale
Insight Synthesis
How to Analyze Customer Interviews (A Step-by-Step Guide)
UX Research
Essential UX Testing Questions for Better Usability Insights
Discovery → GTM
Why Customer Research Gets Pushed Aside
UX Research
User Testing Questions by Product Type (With Examples)
Customer Discovery
Maximizing Insights from Customer Interviews
Prioritization & Roadmaps
How to Build a Product Roadmap (Step by Step)
Tools & Reviews
The Best Product Roadmap Tools for 2026
Customer Discovery
Essential Tips for Conducting User Interviews
UX Research
The Benefits of a UX Research Repository (and How to Pick One)
Prioritization & Roadmaps
Product Roadmap Prioritization: Frameworks and How to Choose
Research Methods
B2B Qualitative Research: Methods, Examples, and How to Do It Right
Customer Discovery
What Is Customer Feedback? Types, Methods, and How to Act on It
Insight Synthesis
What Is a Customer Insight? (And How AI Is Changing Customer Insights)
Research Methods
9 Advantages of Qualitative Research (and How to Capture Them)
Research Methods
Stratified vs. Cluster Sampling: Differences, Examples, and When to Use Each
Research Methods
Groupthink in Customer Interviews: Examples and How to Avoid It
Research Methods
Comparative Analysis: A Practical Guide
Discovery → GTM
In the early days, building and selling are the same job
Insight Synthesis
Segments First: How to Learn What Each Customer Segment Actually Wants
Discovery → GTM
Keep Discovery and Sales Connected
Customer Discovery
Customer Discovery for Finding Your ICP
Prioritization & Roadmaps
The 10-Minute Interview Debrief That Builds Your Roadmap
Discovery → GTM
From Apollo/Clay/ZoomInfo to ICP Clarity
Customer Discovery
How to Organize Customer Interview Notes
Discovery → GTM
From Discovery to Founder-Led Sales
Insight Synthesis